Def Jam co-founder Russell Simmons and rapper Snoop Dogg have curated an NFT to help benefit hip-hop’s founding artists. Speaking to HipHopDX, Simmons said the project, Masterminds of Hip Hop: An Exclusive NFT Collection, would benefit those artists who pioneered the genre but who didn’t get the financial rewards at the time.
“The idea is something I’ve had for the last couple years,” Simmons told the publication. “Then over the last two months, this feeling that we should do something to compensate and to give credit to the original founding fathers of Hip Hop intensified. I felt more and more increasingly compelled to do something.”
He continued, saying the aim of the project is to “make sure I draw attention to the founding fathers. So now that I’ve started, I have to do a documentary, a book and start to really make sure these NFTs sell and these guys make the money.
“Some…don’t even have bank accounts and we wouldn’t even be here without them. We’re standing on the shoulders of people who are struggling in many cases. This is why I wanted to do it.”